Suteja
Rao
Hi, I am Suteja
As a Product & UX Designer, I craft intuitive experiences by leveraging behavioral psychology. My designs simplify complex interactions, making them feel natural and purposeful for users.
My Work
Transforming Resource Management
Product Design
As Product Designer, I led the digitization of a critical personnel workflow, replacing cumbersome manual processes with an intuitive digital solution. This work significantly boosted efficiency and accuracy in high-stakes operations.
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Optimising Agent Efficiency in Complex Telecom Workflows
UX design
As UX Designer, I successfully integrated a new device insurance product into Vodafone's enterprise platform. My design tackled cognitive load, enabling 100k+ agents to efficiently handle complex customer queries and maintain critical response times.
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Designing for Sustainable Habits & Digital Wellness
Product Design | CONCEPT
As UX/UI Designer, I designed a habit-building app to combat digital distraction and burnout. Leveraging behavioral psychology and gamification, this project helps users consistently integrate exercise, meditation, and planning into their daily lives for improved wellbeing.
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Gamifying STEM: Inspiring Young Minds Through Interactive Design
Product Design | HACKATHON
In a 1-week Creative Jam with Adobe and NASA, I designed "Beyond," an immersive tablet game. This is a tablet game for 11-13 year olds, transforming complex NASA missions into an exciting, project-based learning experience. This case study highlights how thoughtful UX can make STEM education engaging and fun.
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team collaboration
Designing and leading a workshop for the design team of 30 designers at Vodafone
Coming Soon
My Process
My process is rarely linear. It is messy and chaotic at times, and depends entirely on the project.
1
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Research
Users are centre stage and I try to understand their goals, obstacles and mental models
2
Draw Insight
The data gathered in the previous step is analysed using various tools. This phase will help define the problem statement.
3
Ideate
I brainstorm ideas by designing multiple solutions to address the problem.
4
Feedback
I present my ideas to stakeholders, refining the solution over multiple iterations.
7
Testing
The concept is tested with a focus group representing the users before creating high fidelity prototypes.
6
Iterate
The above steps are repeated in multiple rounds of iteration.
5
Finalise UI
The UI changes are finalised referencing the design system.
8
Usability Test
The prototypes are tested with the end users replicating real life scenarios.
9
Develop
The steps above are repeated depending on the scope and complexity of the project, until an MVP is finalised. I then present the solution to the development team supporting them as the product is developed.
About Me
Hello! I'm Suteja, a passionate UX designer with five years of experience in creating user-centered digital experiences.
Before my journey in UX design, I delved into the dynamic worlds of digital marketing and conversion rate optimization.
Beyond my professional life, I'm a curious soul who thrives on learning, exploring new places, and embracing the beauty of art and culture.
Before my journey in UX design, I delved into the dynamic worlds of digital marketing and conversion rate optimization.
Beyond my professional life, I'm a curious soul who thrives on learning, exploring new places, and embracing the beauty of art and culture.
My Journey in UX Design
My transition into the world of UX design began three years ago when I discovered the profound impact that thoughtful design can have on users' lives.
Since then, I've been on a mission to craft intuitive and delightful experiences that make a difference.
Since then, I've been on a mission to craft intuitive and delightful experiences that make a difference.
And the journey so far...
2020 - 2021
Just before the pandemic, I worked for a marketing agency as a Conversion Rate Optimisation Consultant. Taking advantage of the extra time during the pandemic, I sharpened my design skills by creating several concept projects, by taking up freelance projects and by participating in a design Hackathon with NASA.
Just before the pandemic, I worked for a marketing agency as a Conversion Rate Optimisation Consultant. Taking advantage of the extra time during the pandemic, I sharpened my design skills by creating several concept projects, by taking up freelance projects and by participating in a design Hackathon with NASA.
2021 - 2022
At Vodafone, I got to work on projects that were used by thousands of users at a time, The designs had to reduce the cognitive load and be intuitive for our users.
At Vodafone, I got to work on projects that were used by thousands of users at a time, The designs had to reduce the cognitive load and be intuitive for our users.
2022 onwards
The complexity of the problems that needs to be solved at the Army, the need to provide creative and intuitive solutions that reduce the administrative work on our time sensitive users, makes this a fun and challenging space to design.
The complexity of the problems that needs to be solved at the Army, the need to provide creative and intuitive solutions that reduce the administrative work on our time sensitive users, makes this a fun and challenging space to design.
The Art of Exploration
When I'm not immersed in the world of design, you'll often find me exploring new horizons.
Whether it's hiking through picturesque landscapes, wandering the vibrant streets of a new city, or discovering hidden gems in museums,
I believe that life's greatest lessons and inspirations are found in the uncharted territories of our world.
Whether it's hiking through picturesque landscapes, wandering the vibrant streets of a new city, or discovering hidden gems in museums,
I believe that life's greatest lessons and inspirations are found in the uncharted territories of our world.
The Intersection of Art and Design
Art has always held a special place in my heart, and I draw endless inspiration from the creative expressions of artists across different cultures and time periods.
I firmly believe that the principles of art, with their emphasis on aesthetics, balance, and expression, deeply enrich the field of UX design.
I firmly believe that the principles of art, with their emphasis on aesthetics, balance, and expression, deeply enrich the field of UX design.
Let's Connect!
Thank you for visiting my portfolio, and I look forward to sharing more about my work and adventures with you.
